The reports of Threads’s death have been greatly exaggerated. Just under 100 million monthly users in three months since launch is one hell of a feat.
Is the claim dubious? Anyone can certainly question that since they have yet to show additional information such as the highly coveted “unregretted minutes” a certain other billionaire CEO seems to prefer, but Business Insider was reporting just a week ago that Threads has 33 million daily active users so 100 million active users in a month does sound plausible.
But what about all those people who told us that Threads is a graveyard, that nothing is happening because their posts get no engagement? Well, are they the ones that logged in back in July or August once or twice and then return a few months later without posting anything in between? They have no idea what’s happening. How much interaction have they done in Threads, did they just post and expect responses or have they interacted with people? Have they been asking their friends and followers to check out the place and stick around for a while?
Threads have added so many features and functions between launch period and now that it’s become a full fledged social network that feels like it’s been around for years.
Sure, search is still limited to certain languages and markets, there’s no trending list, no lists, and no proper analytics, but there are separate feeds for Following and For You, can easily swap between accounts, log in on the web, post voice notes, follow every account mentioned in a single post all at once (makes Follow Fridays easier), quote posts, see basic stats per post, see quote posts and likes, follow and get notified of updates to any post for 24 hours, you can edit your posts and replies within five minutes of posting, and so on.
It’s still missing an API, however, which prevents many organizations, institutions, public figures, and businesses from using it with their social media admin tools. Perhaps that’s a big reason people think they can’t use it yet, but at nearly 100 million monthly users, it’s not a place for people to jump back in after months of absence and
ask if there’s anyone there, because it’s a thriving place.
That thing about the news? The one where Instagram chief Adam Mosseri said they’re not prioritizing or giving a leg up to news because they prefer people talk about other things? Yeah, that’s not a thing. News is absolutely what people share and talk about on Threads. Multiple major media organizations have found that Threads deliver far more traffic and engagement than expected.
Mosseri also reiterated today that they are working on landing in the EU as well as establishing early connections to ActivityPub and therefore federating or connecting to platforms like WordPress, Mastodon, and micro.blog in the next few months, not to mention the all important trends list that people have been shouting about.
There’s also evidence of more work already being done within the app but not yet ready for release, so while Threads may not be the place for real time updates yet, it is definitely sprinting forward.
AuliaSays 