You know all those private cars for hire at Soekarno Hatta airport? All those drivers offering “taxi” service? They’re not so bad. Sure they’re a bit more expensive than regular taxis but after a couple of tries, the cost to get me home from the airport isn’t that much more expensive.
Instead of paying 100k plus toll fare, I paid 150k including toll fare and because the fare is agreed upon prior to getting into the car, if we get stuck on a traffic jam, they don’t charge more. It also takes out the frustration of having to wait for ages to get a cab.
Come to think of it, all they need is legitimacy and it’s definitely not difficult. If you think of them as private cars for hire instead of a taxi service, something more like Golden Bird as opposed to Blue Bird, the cost makes more sense.
If you have their phone number, which is direct to the driver instead of the company, you can ask them to pick you up anywhere in the city and go to any place.
In fact, I think these companies are only one step away from becoming something like Uber or Lyft. The only thing lacking is a centralized booking system with accompanying smartphone apps.
There is of course the issue of trust. Because the system is still manual and there’s no immediate or recognizable assurance that they are certified drivers for legitimate transport service companies, there’s no guarantee you won’t get a creepy guy or even a criminal on the driver’s seat. – Read on Path.