Tag: Steve Jobs

Design at Apple

…design at Apple is at the highest level of the organization, led by Steve personally. Design at other companies is not there. It is buried down in the bureaucracy somewhere… In bureaucracies many people have the authority to say no, not the authority to say yes

John Sculley, interviewed by Leander Kahney for Cult of Mac. It’s a compelling read for those who want to delve into how Apple operates from the beginning. There’s a lot of gem to be found in that interview, from his thoughts about Steve Jobs, Apple back then, Apple now, advertising, design, mistakes he made during his time as Apple CEO, and many other things.

Must read.

Design at Apple

What we’re about isn’t making boxes for people to get their jobs done, although we do that well. We do that better than almost anybody in some cases. But Apple’s about something more than that. Apple at the core, its core value is that we believe that people with passion can change the world for the better.

Steve Jobs /via Zee

The Mystery of Steve Jobs’ Plateless Benz | Wired.com

“In a state where SL55s are a fairly common sight, and where no personal information can be gleaned from a license plate number, the act of putting a plate on would actually be the best avenue toward anonymity.

So maybe there’s some other reason Steve Jobs avoids rectangular metal objects with numbers on them — say, to gin up mystique or augment his persona?”

The Mystery of Steve Jobs’ Plateless Benz | Wired.com

Apparently he lost his white pair of New Balance in 2001

Retire, relax, enjoy your family. It is just a phone. Not worth it.

– Steve Jobs, to an irate iPhone 4 customer. Apparently fake.