The world knows about Lego’s bricks and its been using the basic brick as its icon throughout the years. Apparently Lego had a legal battle with a Canadian company over the brick and the court ruled against Lego.
The issue was whether the famous LEGO brick served a technical function. European law says companies can trademark graphic images like words, designs, the shape of their goods and packaging – but trademarking a product’s shape, if that shape is “necessary to obtain a technical result,” is not allowed, the court said.
Seems that as a consequence of this final ruling, any company can now use the same brick design for their toy products. Lego can no longer appeal.
AuliaSays 