Tag: digital

We’ve seen time and time again that culturally relevant content achieves engagement at much greater scale than that which is forced. So, all the brands suggesting hashtags and slapping platform logos on the end of their commercials are better off tuning into CNN or ESPN for inspiration to create something people will actually care about.

Mike Mikho for AdAge
Source: adage.com

Fighting Content Piracy

From Jakarta Globe:

Business models should be based on customer demand and an understanding of what is technically feasible – not a desire to maintain existing models or cash flows. In other words, you need to adapt the map to the terrain – you cannot change the terrain to suit the map.

Fighting Content Piracy

Supposed leak from WSJ about the Apple tablet

The WSJ does it again. Special coverage from Yukari Iwatani Kane and Ethan Smith about the supposed upcoming tablet from Apple. Since the WSJ is behind a pay wall (and it’s a really long piece) the essence of the story can be found in this post from Business Insider.
Some highlights:

Apple wants to "reshape businesses like textbooks, newspapers and television much the way his iPod revamped the music industry—and expand Apple’s influence and revenue as a content middleman.“

Apple wants to launch a web-based version of iTunes by June.  This would allow people to use the store without special iTunes software.  The service would also have distributed "Buy” buttons all over the web.

Tablet is designed to be shared.  May come with facial recognition camera.  Users may be able to leave virtual sticky notes for other users

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