Love the post by Joan Westenberg here addressing a concern that many hold over the widespread use of templates, specifically Canva’s templates.
As design becomes far more accessible than ever, millions of people with little design skills or lacking access to professional designers, guided by their sense of aesthetics, are able to churn pleasing or professional-looking designs for their needs.
At the same time, the reliance on popular templates is beginning to resemble what’s happening to cafes around the world that sport similar aesthetics to attract customers who want to share photos to Instagram, or homes that resemble IKEA showrooms.
She wrote:
But while Canva has unlocked design for the masses, an unintended consequence has been the dulling of creativity into a uniform “Canva aesthetic.” Because the app makes it so easy to create competent designs, much of its 55 million-strong user base simply relies on the platform’s most popular templates and elements. The result is a visual sameness wherever Canva designs show up, as if the world has been blanketed by an army of aspiring graphic designers who all graduated from the same school.
You can’t blame individuals for taking the path of least resistance. Creating a Canva design takes minutes and requires no skill. It’s fast, cheap and gets the job done for cash-strapped small businesses, students, nonprofits and others who can’t afford a professional designer. An original design carefully crafted from scratch is always going to look better. But why go to the effort when Canva lets you churn out something nearly as good that’s based on best practices?
For Canva’s millions of happy users, that’s clearly a worthwhile tradeoff. The question is whether it’s good for design and creativity writ large. Like the McDonald’s-ization of cuisine or the Ikea-fication of home decor, Canva’s templated approach is pushing visual communication towards a more accessible, but ever more generic mean.
If it sounds like it’s bad, it depends on your perspective. With so many people sporting similar, identifiable visual design, our world may end up looking aesthetically bland and generic but as with design trends over time, that is not a new thing, not by a country mile.
At one point, buildings resembled the Roman architecture with prominent columns and symmetrical forms. Then there was a gothic period in the 19th century before Art Deco became the rage in the early 20th century. We also had a modernism movement with bold, flat, minimalistic designs with steel and glass for much of the 20th century that in many parts remain in fashion today.
On the digital side, we had to endure the terrible period of PowerPoint templates and bullet points jammed on our faces for a while before Garr Reynolds began advocating for what he calls Presentation Zen and Mac users started to rebel and adopted Apple’s design sensibilities through Keynote. Today, perhaps ironically, corporate decks are beginning to adopt the Apple product summary style thanks to Figma templates.
And I haven’t even talked about the dynamic visual design trends of the 80s and 90s. Or how generic looking homes have always been a thing to the point where you can often tell from what period or decade it came from.
Like Joan said, you can’t blame people for taking the path of least resistance. At least more things look nicer today (from our current aesthetics sense) thanks to Canva templates.



