Tag: campaign

This is how Nokia and Telkomsel promote the 41MP Lumia 1020, by showcasing photos taken with the 1020 in collages limited to the tiny confines of Instagram instead of using something like 500px or Flickr that displays pictures as large as your screen can handle.

They probably are doing something on Facebook which would be a better way for a photography showcase if done correctly but with this collage approach, you can do the same with any cheap mobile phone camera. They won’t be able to see the details and appreciate the quality anyway.

Way to undermine the results of what is supposedly the greatest mobile phone camera ever made. Good job guys. – View on Path.

Particularly with the Internet, everything that brands and companies do today is in the public domain. When I talk to brand marketers who are nervous about this, I say, “Interestingly, the answer to that is the same answer as it is for a person: When you have a very strong sense of who you are and what you stand for, and you always act from and operate on that basis, you have nothing to worry about in terms of wherever people encounter you, because you are simply being completely honest.” Authenticity, integrity, honesty means you don’t have to worry about what people think of you, because you are being true to yourself. It’s true of brands, and it’s true of people.

Cindy Gallop (on TED blog)