At the recent Lumia 530 launch in Jakarta, employees of Microsoft Devices kept correcting journalists who referred to the company as Nokia. They’re really eager to disassociate themselves with their old employers despite the products still bearing that name, although according to recent reports, that branding is going away very soon, and perhaps for the better.
Tag: branding
What we’re about isn’t making boxes for people to get their jobs done, although we do that well. We do that better than almost anybody in some cases. But Apple’s about something more than that. Apple at the core, its core value is that we believe that people with passion can change the world for the better.
Steve Jobs /via Zee
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