Blogs vs Microblogs

I’ve shared my thoughts about microblogs vs proper blogs a few times over the years but even after more than 20 years of blogging and more than 15 years of microblogging I still haven’t landed on a definitive position.

It’s evident that the era of Twitter has rendered blogs almost exclusively for more niche segments. The ability of microblogs to deliver almost instant readership and feedback to a piece of writing gives their authors relentless dopamine shots that keeps them around for much longer periods.

Blogs allow for more verbose and nuanced posts but when microblogs allow for that to happen as well, that makes you question the necessity of blogs other than the more obvious ones such as easier indexing, categorization, search, and discovery.

I guess it’s a matter of choosing between delivering more complete thoughts on a faster conversational platform and putting them down on your own space that you can have better control over.

Sometimes I wonder what would happen had something like Pownce had prevailed instead but that would require an alternate world in which the public chose Gowalla over Foursquare. Simplicity seems more likely to win over more complete or elaborate executions in our world after all.

Calls for the return of personal blogs are getting louder

I restarted blogging a month and a half ago here on this channel having taken time out away from Twitter and since then I’ve seen more and more people either returning to blogging or calling for the return of personal blogging.

A few days ago I saw this site by Ash Huang and Ryan Putnam, Bring Back Blog, looking for people to join their movement. Their reasons are the same as why I started blogging again, the Internet community was much better when people posted longer, more complete thoughts for the public to read instead of easy to twist bits and pieces, and the responses being equally thoughtful and on their own spaces as well.

Launching your newsreader in the morning and going through the feeds was a shared experience among internet users way back when but the web culture seems to have kind of moved on from there. We’re supposed to reduce the layers between publishing and public conversation and it seems the incorporation of the social web would be a fundamental part of it.

Twitter was ideal for information exchange, entertainment, and quick conversations but turns out it’s terrible for legitimate exchange of thoughts and ideas even if it’s taken 16 years for many people, myself included, to finally shake it off. 

The rise of Mastodon shines the spotlight on ActivityPub and other social protocols like it which means we could be on the verge of a new internet era especially as Automattic and Flickr are considering its integration to their products.

A second piece I saw was this post from The Verge, asking for the same thing with the same reasons with the added point of being able to control your own content and presence. I’ll just repost her argument that drives home the point of personal blogging.

Buy that domain name. Carve your space out on the web. Tell your stories, build your community, and talk to your people. It doesn’t have to be big. It doesn’t have to be fancy. You don’t have to reinvent the wheel. It doesn’t need to duplicate any space that already exists on the web — in fact, it shouldn’t. This is your creation. It’s your expression. It should reflect you. 

*[update] I’d be remiss to not mention this post by Ernie Smith, formerly of shortformblog, from 2019, about reviving blogs. Have a read through it.

What if we reintroduce the old social network model?

Twitter isn’t worse today just because its owner is an attention seeking manbaby with no self control or maturity of mind when he tweets, Twitter is worse because its owner allows, enables, empowers, and creates targets for malicious individuals to attack and harass, based on misconceptions, misperceptions, and misunderstanding of what matters. 

On top of that, he is part of the malicious individuals himself. People often talk about those who want to watch the world burn, this guy is the mascot and leader of that group.

People used to have to post their content on their own websites or blogs and often they include a blog roll or links to other blogs or sites they like to help with discovery. 

Social media made all that so much easier but it also enables malicious individuals and content to roam much more freely. Reintroducing that control over what people are willing to see and deal with in a much more deliberate and comprehensive way may be the necessary element to reduce the amount of toxicity that’s being spread around.

Mastodon’s federated nature gives people that level of control. If you’re savvy enough you can host and manage your own server/instance/domain, but if you’re not, there are thousands of servers managed by various kinds of people, many of whom may share the same views and interests with you. You can choose to be an island or be in a city or town or your choosing. Your level of interaction is up to you.

Or you can return to old school blogging.