Sometimes I wonder about apps and services. There’s plenty that pop up every month but only a handful would get exposure and manage to gain a meaningful number of users or members.

Exposure is about reaching to the media as well as getting your friends to keep using them.

They used to say that unless you get a million users, your service won’t amount to anything. Last year, that million became ten million. The bar gets set higher and higher and even if you have a great looking app that does useful stuff, without reaching a million, most investors or advertisers won’t look twice.

Sometimes it’s not so much about the number of users but about how much they use they service. If they use it a lot, eventually more will join. Sometimes you need to steal people from other services, drag them away. The trick though, is in keeping them around, making sure they keep using it. I think that’s the most difficult thing to figure out. – Read on Path.