Hey, look who’s taking after one of the most unhinged individuals to ever run a company and dipping their toes into making identity verification a commercial product?

The entire point of account verification is all about confirming that the profile account represents who it claims to be. The part about having to be a notable person or organization was a side effect of the notion that only public figures needed to have their account verified to avoid impersonation.

The fact is anyone or any organization could be impersonated for any reason as notability needs not be on a national, let alone global, level.

If Meta is truly aiming to drive revenue out of account verification then it’s not about notability anymore. They should just make it like Tumblr and charge it for kicks because nobody knows if you’re a dog, who cares as long as you pay? The initial roll out of the revamped Twitter Blue went exactly as everyone outside of the company would expecte.

If account verification is about identity they can do it by enabling rel=“me” by way of a website that the person or entity controls.

The rel=“me” identity verification attribute is used to establish a link between a website and a person’s or organization’s profile on another site. This will assert that the entity owns or runs both the website and the profile on the other site.

Basically it lets other websites or services know that you are who you say you are without having to submit further proof of identity such as your government ID and saves them from the arduous process of manually verifying every profile created on their service and saves you from the repetitive process at each online service.

However, because there’s no central authority that actually verifies this attribution it can create a single point of failure if the reference website gets hijacked, leading to security issues such as identity fraud.

Between the lack of central authority and chaos through impersonation accounts, essentially it comes down to which problem they are more willing to deal with. And if say it costs $5 a month to have a check mark next to your name, that’s potentially hundreds millions maybe billions of dollars of additional annual revenue. Who’s gonna say no to that?

Before you know it every corporate social network will charge for a check mark and you’ll be spending more per month than your streaming subscriptions combined.