The entertainment landscape has changed so much since 20 years ago there’s no guarantee we’ll even have regularly scheduled programming anymore on TV, let alone late night talk shows in 10-20 years.
Shifting behavior means people watch clips or recordings of talk shows online instead and unlikely to watch the original broadcasts, taking away the value of advertising on live shows. If they want these shows to stick around there has to be a new business model to justify their production.
Streaming companies have been experimenting with hosting traditional TV content such as reality TV, talk shows, and current affairs, but the success of these types of shows are far and few in between. The context in which these types were made popular no longer exist with non linear entertainment.
The era of conventional TV programming is coming to an end and it’s going to be very challenging for many to deal with.
“It used to be Johnny Carson was the only thing on at 11:30 p.m. and so everybody watched and then David Letterman was on after Johnny so people watched those two shows, but now they’re so many options.”
Not only are there so many options, but Kimmel argued that streaming platforms like YouTube and social media channels that break up late-night episodes into clips to watch after the episode airs has also limited the urgency of tuning in live.
“Maybe more significantly, the fact that people are easily able to watch your monologue online the next day, it really cancels out the need to watch it when it’s on the air,” he said. “Once people stop watching it when it’s on the air, networks are going to stop paying for it to be made.”
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