Media Companies are Suckers for Punishments 

I don’t understand why the media keep insisting on posting to this platform when they themselves admit that traffic from social media links have been dropping, and especially on X, they don’t bring significant audience.

The disdain that Musk has over media companies, especially ones that don’t kowtow to his whims, as well as his calls to publish directly on his platform or be deprioritized, should warrant enough reasons for them to cease using the platform as a traffic funnel.

They are not welcomed nor do they gain anything from staying around. As if having article titles removed from posts was not enough of a sign that Musk isn’t keen on driving traffic to news sites.

There’s no shortage of options for content distribution these days so pulling back from one  isn’t going to make a lot of difference.