When the CEO of multiple major companies failed to understand corporate communications and resort to inciting public outrage 

Just a couple of days ago Elon Musk was threatening a war with Apple after the Cupertino company’s App Review team sent feedback about an update to the Twitter app with standard fare language that failure to comply with content moderation guidelines and expectations may lead to app updates being withheld and the app being potentially removed from the store.

Twitter had been down this road before as the company’s former head of Trust and Safety Yoel Roth acknowledged as much in his NY Times opinion article recently.

Like any experienced and reasonable company executive, Apple CEO Tim Cook invited Elon to Cupertino for a chat. That angry canine quickly reverted to a pup and deleted the tweet about going to war with Apple

Platformer’s Zoë Schiffer is very likely accurate in her assessment.