This is a perfect article that encapsulates pretty much everything that’s happening with Twitter in the last couple of weeks.
The mercurial CEO is under fire from his own staff to the point that he can’t take a joke and can’t deal with employee uprising. He’s also very allergic to criticism and challenges to his statements which makes him very thin skinned. All the talk about being a free speech absolutist and comedy being legal on Twitter had unraveled mere days after he took over the company.
However, Musk has always harbored a vision for a service he calls X which is supposed to be the everything app, so all that he’s done to the Twitter corporation seems to be the steps into creating that company.
ALTHe always insisted that PayPal was meant to be X but it turned out differently and gave him the opportunity to create Tesla and SpaceX, along with everything around them like The Boring Company and Starlink. So now with Twitter he thinks he’s bought himself several years into creating this X.
When you see it from this perspective, it’s no wonder it looks like he’s destroying the company because he is treating it as a shortcut to building something else. It’s likely that Twitter may end up as a PayPal competitor or something else with a payment service at its core and the social network as just one of its products.
He’s a billionaire who probably is best at dealing with machines, not people, since clearly he has no regard for people. Meanwhile, Twitter is a company about people, so that’s not going to work. He’s going to have to turn it into a company about products, like his other companies, to be compatible with his vision and management style.
AuliaSays 