From  Watch to Phil Schiller. 2014 Apple products in one image.

Kidding aside, aesthetics is probably why they decided to omit the iPod series, the Mac mini, Apple TV, and the Mac Pro. Those products likely don’t fit the imagery they wanted to pass on.

Although if it’s simplicity that they were after, they certainly didn’t show it with the 2014 iPad offering. That’s about as confusing as it gets when it comes to an Apple product series, more so than the  Watch because even though the Watch has a ridiculous number of choices, technologically it’s really only one product with two different physical sizes whereas the iPad series goes back four generations.