Promoted Tweets — read: ads — are coming to the Twitter mobile client streams. I suspect the initial reaction will be: “Great! Another reason to use TweetBot!”
But I actually don’t view this as a negative thing. Twitter is a service that many of us use and love for hours on end every single day. It’s a great service. But like any great service, if it’s to stick around, it needs to make money. I don’t begrudge them trying to do that.
They’ve been experimenting with various ways to do this, and apparently the Promoted Suite of products is working well enough that they’re now expanding it to the mobile experiences. In fact, a Promoted Tweet was the most retweeted Tweet last year.
It’s interesting that Twitter only gets paid when a user takes an action (retweet, reply, etc) on these Tweets. In other words, they’re cost-per-action not cost-per-impression. Again, a good choice because it will naturally lead to higher quality Tweet Ads (or retweet-bait, I suppose).
And hey, at least it’s not the DickBar.
AuliaSays 