How a 300 word story became two 700+ word posts

This morning I set out to write about the seemingly elusive tablet market that Apple had sparked back in April 2010 with the release of the iPad. Tweetable version: Apple is so far the only company that can really sell tablet computers to the mass consumer. Every other company has failed.

I was aiming for something short and quick as I wanted it to be a 300-400 word piece. I had planned to do a number of other posts which I need to finish before the week ends so to churn out short bursts of posts would be the ideal way to do it.

Reaching the halfway mark I ended up with over 650 words. That’s when I stopped and thought it could still work as a feature story for the newspaper but I still need to produce a short story with a similar theme for the blog section.

I switched angles and began a second piece, eager to end it in less than 400 words. Nearing the end of the second article I had written more than 700 words and it’s still not finished. Now I have two feature length stories.

I hate to think how my other articles would end up.

PS: This one is about 210 words.