…design at Apple is at the highest level of the organization, led by Steve personally. Design at other companies is not there. It is buried down in the bureaucracy somewhere… In bureaucracies many people have the authority to say no, not the authority to say yes
John Sculley, interviewed by Leander Kahney for Cult of Mac. It’s a compelling read for those who want to delve into how Apple operates from the beginning. There’s a lot of gem to be found in that interview, from his thoughts about Steve Jobs, Apple back then, Apple now, advertising, design, mistakes he made during his time as Apple CEO, and many other things.
Must read.
AuliaSays 